Meet Nick Huff Barili: award-winning director, journalist and cultural anthropologist. After being told there was no mainstream interest in in depth interviews with hip hop artists, he founded the wildly successful YouTube channel @HARDKNOCKTV, and for the last 15 years he’s been having important conversations with some of hip hop’s finest, and has racked up over 100M views without ever paying for ads.
He’s also navigated the ups and downs of being a YouTube creator today, including demonetization and censorship when his content spoke on racial justice.