New Platforms, Same Old Song: Most Online Music Income Goes to Whites, Men

Independent musicians, those who do not have a contract with a record label, are driving growth in the online music industry—but white men are disproportionately reaping the benefits. In 2020, the online revenues of independent creators increased 34.0% while revenues of established artists grew just 19.6%. Most of the indie income, however, ends up in the hands of whites and men: 68.5% of musicians earning revenue online are white, and 63.6% are male.

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