Women Lead The Way In Online Crafts, But With Big Racial Gaps

The online crafts industry distinguishes itself from other online creator industries in two ways: most creators are women and creators in this industry are more likely to monetize their work than in other sectors. Unfortunately, as with other creator sectors, there are large racial gaps—especially in earnings.

Women make up 60.8% of income-earning craft creators online, but while Black and white people are equally likely to participate in the sector, white people are much more likely to earn income. Asian and Hispanic craft makers are less than half as likely, compared to whites, to participate or earn income online.

More than a third of creators who sell crafts online earn more than $1000—a greater share than in the music, podcast, video, or influencer sectors. However, only 6.4% earn over $20,000.

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