A First-Of-Its-Kind Look At The Economic Outlook Within The Online Creator Industry

The online creator economy provides income for at least 11 million Americans, it is often overlooked by policymakers. Online creators earned over $23 billion in 2020 by posting and selling their work on web platforms across seven sectors: video, music, podcasts, writing, crafts, art and design, and influencer marketing. Tech companies herald their platforms as a democratization of industries that, for centuries, were reigned by biased gatekeepers. Our findings cast doubt, however, on claims that these platforms have delivered racial or gender equality to online creators.

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